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‘Five’ Casino, Bingo Services from PartyGaming and UK’s Channel Five

June 12th, 2009

PartyGaming recently announced its plans to launch an online casino and bingo services portal, under the brand name “Five”, collaborating with reputed UK television company, Channel Five. While PartyGaming will take care of the operational aspects of the site, Channel Five will be responsible for the promotion. The site is aimed at attracting UK audiences and is expected to be operational by the latter part of the year.

After the implementation of stringent gambling legislations in the US and the government seizing almost its entire asset base, PartyGaming, was nearly down and out. However, the company successfully put together an innovative spread of online casinos and other gaming portals to re-emerge as the pioneer in online gaming companies. This agreement with Channel Five, allows the company to expand its market and enhance business profits.

“With more than 30 million viewers each week and a household entertainment brand, Five is an important addition to our business-to-business portfolio. We are confident of securing more B2B deals in the coming months as we match our eGaming talents and assets with the consumer reach of other companies around the world,” said Jim Ryan, PartyGaming’s chief executive officer.

PartyGaming had earlier signed on with ITV to provide premium digitized services for ITV’s online products, notably the Bingo Night Live Series. This deal with Five, is the fourth B2B deal Party has concluded this year, the others being with Intralot, DM and Cirsa.

Five is taking advantage of the digital technology entertainment trend and the new website is an example of that. The company is currently hosting its channels on several digital platforms such as Sky, Freeview and Virgin Media. Five has a number of channels under its umbrella including two television channels that were created in the year 2006, namely Five USA and Fiver. The company is also believed to have plans for yet another channel for its cable and satellite markets.

In addition to these channels, the Five company also boasts Demand Five, a medium that permits customers to download data and videos like popular television serials onto their home computers. Five also has FiveFwd, a channel which is capable of streaming content from UK television shows such as the Gadget Show and Fifth Gear. Both these channels are part of Five’s digital technology programs.

“Five is looking aggressively at how to expand its presence in digital media, both in terms of its core broadcast content as well as allied offerings that reflect the channel’s unique sense of dynamism and fun,” said Dawn Airey, Chairman and chief executive officer of Five.

‘Five’ Casino, Bingo Services from PartyGaming and UK’s Channel Five

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