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Cheeky Bingo Bags 2 Bingo Awards
June 22nd, 2009
Cheeky Bingo’s recent success in the online bingo gaming world has surprised not only bingo players and everyone in the bingo gaming industry, but also Cheeky Bingo itself. As Cheeky Bingo’s head of sales and marketing Ben Starr puts it, “We had high hopes for Cheeky Bingo, but the uptake has astounded us all.”
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Cheeky Bingo made its dramatic entry into the bingo gaming industry in February 2009. In spite of being just a few months old, the bingo gaming site bagged two prestigious awards at the 4th Annual Online Bingo Summit, a two-day conference held from June 16 – 17. For offering free bingo games online with real money prizes, Cheeky Bingo received the Best Innovation 2009 award as well as the Best Newcomer Award 2009.
Starr says, “We’re delighted to win the award. We put in a lot of work into the Cheeky concept and it was a big risk strongly marketing our free play rooms. Who wouldn’t want to play for free and win for real?”
The fresh and unique approach of Cheeky Bingo, ever since its arrival into the bingo gaming world in February 2009, delighted bingo players and attracted the undivided attention of others in the industry. Cheeky Bingo enjoys the credit of being the first bingo gaming site in UK to offer free online bingo games for real prizes, every day and at all hours.
Cheeky Bingo rapidly gained fame for its simple, but well-designed package and for its concept of play free for real money. The site soon attracted crowds of bingo players who started playing free games before moving on to real money games with larger jackpots. In May, Cheeky Bingo added two more rooms.
Amazed at Cheeky Bingo’s success, a number of other Bingo sites started copying its concept and its package. More and more bingo sites started offering free online bingo games with real cash prizes. New sites, modeled along the same lines as Cheeky Bingo, entered the market. Posh Bingo, in particular, not only imitated the concept, but also modified it to suit its purposes. As a result, Posh Bingo has now designed two rooms for free bingo games alone.
Cheeky Bingo is proud of these developments. As Starr puts it, “Although it makes it more competitive for us, we are flattered that a couple of sites sharing the same concept has entered the market.”
Sky Woods
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