Play Bingo For Free On the Dragonfish Network

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888 Bingo’s standalone B2B business unit, Dragonfish, recently decided to offer free bingo cards across its network. This follows a preliminary pilot run carried out earlier this year which received a lot of appreciation from players.

Dragonfish has traditionally offered its business associates the basic framework and skill sets required to build a successful online gaming portal. It has more than 1000 games on its platform, including apart from bingo, casino and poker offerings and a unique QuickPlay option for players who prefer to play games without having to download them. It also offers clients a full range of support services. Dragonfish is reputed in the industry for its technical expertise in bingo software solutions and has built several popular bingo brands such as Wink Bingo, Mirror Bingo and Foxy Bingo. In all they power more than 60 of the world’s leading bingo portals. They also provide their GlobalCom software for Cheeky Bingo (Cheeky Bingo recently was awarded Best Newcomer in the Annual Online Bingo Summit) and the latest entrant in the online bingo market, Costa Bingo.

Cheeky Bingo was the first to offer free bingo earlier this year and this initiative tasted enormous success. The innovative gaming model was so successful, that the portal saw a record number of participants, who were excited at the prospect of being able to win at bingo without having to actually make an initial deposit. Many of the successful players are now regular, full time players at the site, having made subsequent deposits. Cheeky Bingo was able to almost double its player traffic and in a very short span of time, it also turned out to be a promising income source for the site.

The initiative from Cheeky Bingo sparked off a huge trend in the industry and many more online portals started coming out with free bingo offerings. While the earlier initiative from Dragonfish was more of a pilot project, encouraged by the positive run, the company has decided to plunge heads-on into the free bingo bandwagon.

The free run that new players enjoy at bingo sites, help them to decide whether they would like to become members with the site. Once players are exposed to the fun and exciting games, the chat rooms and become a part of the gaming community, the rarely choose not to return. Gabi Campos at Dragonfish echoed this view, “By signing up for free cards, they enjoy the chat rooms, get excited about the software and very quickly became a community in a similar way to any other network. They then start escalating their commitment little by little, and they want to play for the bigger prizes.”

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