New Chili Bingo Site to be Powered by Parlay Software

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Chili Poker is fast making a name for itself in the online bingo sector with its new Chili Bingo offering. The company recently decided to extend their gaming offerings to the game of bingo with their Chili Bingo portal, specifically targeted at the European market. With this initiative the company hopes to penetrate the booming internet bingo market. The company has decided to launch its latest bingo portal on the Parlay software platform.

Chili Poker is a well known poker portal, especially in the UK gaming circuit. Chili Gaming, licensed out of Malta, has delivered a variety of online gaming portals to gaming enthusiasts based in Europe. Online bingo has been growing at a steady pace during the past few years and a growing number of gamers are switching to bingo from regular casinos. Chili Bingo joins a fleet of bingo portals which are now being introduced on a routine basis.

This move will come as a spate of good news for Parlay, who has only recently lost two of its key clients to Virtue Fusion. The platform is also expected to be supporting multi-currency and multi language options; this was something Chili was specifically looking at, considering the target consumer for the site being based in the English, French, Portuguese, Spanish, Chinese, German, Hungarian and Polish markets.

The choice in favor of Parlay software has come as a bit of a surprise, considering Chili’s Poker portal is powered using Playtech software. It was also announced recently that the poker portal had moved on to a direct licensee from Playtech from a sub licensee on the Tain network. The factor that finally tilted the balance in Parlay’s favor, as far as Chili Gaming was concerned, was the attractive spread of side games offered on the platform. Playtech has a decent bingo offering, but it doesn’t have a suite of side games like Parlay.

The CEO of Chili Poker, Mr. Alexander Dreyfus commented, “Chili Gaming is looking at the online bingo industry as we are aware of it being the fastest growing segment of the online gaming world, shown clearly in the number of bingo players, which doubled steadily in 2008 in spite of the global financial meltdown. In spite of the sudden increase in the bingo industry, we believe this product hasn’t reached yet its full saturation, being considered still an immature market, and that more growth is still possible.”

He added that, with Parlay, the company was confident of providing its gamers with some exciting and ‘life-changing’ bonuses, a wholesome ‘welcoming environment’ combined with the ‘social networking aspects’ typical to bingo. Parlay would give it the desired branding appeal and increase the revenue earning potential of the bingo initiative.

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